When Maserati presented the first Quattroporte at the 1963 Turin Motor Show, it not only launched the fastest four-seater car in the world, but also introduced a whole new category to the marketplace: the luxury sports saloon. The concept was revolutionary for the times: take a successful Maserati racing engine and place it inside the body of a sedan; nobody had done it until then. With its exceptional handling and a race-bred V8 engine the Quattroporte was the fastest sedan in the world at the time.
In the following 50 years, the Quattroporte has remained as Maserati’s flagship model. Forever exclusive, never mainstream, it has always been daringly different – for those who dare to be different.
With the restyling of the flagship Quattroporte, Maserati launches a new range strategy to offer its highly demanding clientele the additional choice of two unique trim options that emphasize the two key pillars of the brand’s DNA: GranLusso and GranSport.
Source: www.maserati.com
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