Direct Enquiries

    Contact Information

    You can contact us at the U.K. office with the following details:

    Chiltern Chambers
    37 St. Peter’s Avenue
    Reading, Berkshire
    RG4 7DH

    Telephone: +44 (0) 118 228 1167
    Email us at


    Our Location (UK office)


    Petri Suuronen. Editor, BIKE Finland

    And another thing…we both had thought Cannonball Bike Run is just a one time thing that gets crossed off the bucket list. But holy crap! It’s the best thing ever and we are totally doing it again!


    Just wanted to say a massive thanks for hosting a fantastic few days in Miami – I can honestly say it was one of the best experiences of my life and I thought the organisation and planning was superb!

    D. Linton

    Thanks for what will hopefully not be a once in a life time trip, keep me in the loop with all future trips. LIVING THE DREAM DUDE!

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    Event Photos

    Latest News

    Over 31 Years of Top Events….

    This year Wildside is celebrating 31 years in Event Management; so here are some interesting facts…. Since 1991 – We have organised exceptional events in 37 different countries; through Wildside 1910 people have driven a genuine F1 on a Grand Prix track; riders on the Cannonball Bike Run have ridden a total of 1,603,489 miles […]

    Bespoke Events

    We appreciate that everyone wants an event that is different and that’s why Wildside offer a personal touch and finesse any event to suit your specific needs. Our events are entirely bespoke and custom made. We can build a one-off event just for you. Want to rent a castle in the Atlas Mountains in North […]

    NEW for 2022! Drive an F1 car on the Algarve at the Portuguese Grand Prix circuit

    In 2022, Wildside will have F1 courses at three European Grand Prix circuits. Barcelona-Catalunya in Spain; Magny Cours in France and new for 2022 – Portimao in Portugal. At each circuit there will be a choice of F1 cars to drive and each one has raced in the World Championship. Make a severe dent in […]

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    Julien Piombino

    This kind of events for car is extremely expensive and often too fake/posh. But this one for bikes is extremely reasonable, even cheap I will say and it's a familly. The road books are the best I've ever had. I've just done 3 Cannonballs, and they were all different and all great. The organisers are far better than they look.

    05 October, 2021

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    Tom Harvey

    Amazing trip, it's now a yearly event! Always so excited to go and so sad to leave.

    19 October, 2021

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    Jon Bridle

    Nick and the team always deliver a fantastic event focussed on the customers having a great time while enjoying a motor racing theme.They must be doing something right as I have enjoyed 20 consecutive trips to Le Mans

    16 October, 2021

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    John Cuthbertson

    Fantastic events, great people and wonderful organisation.

    15 October, 2021